“We support Reed Midem’s decision to cancel MipTV because it is a global health issue,” said Beatriz Cea Okan, head of Sales and Acquisitions at Inter Medya.
The executive included is for those who sell in Latin America the cancellation of MipTV is not too serious, because LA Screenings will soon take place. “The most relevant markets for Latin America are Natpe Miami, LA Screenings and Mip Cancun. MipTV is a loss for the rest of the world, the affected executives who present their products by telephone or online. ” Cea Okan.
He also said that online markets are an option that does not fit the Latin idiosyncrasy. “At the moment, they do not seem attractive to me because, at least in Latin America, the most important thing is the treatment and the face to face. Even when we make calls, we use FaceTime to see each other’s faces! ” said.