I am very proud to be included in such a wonderful group of Professional Women! As a woman who has spent her entire career in the region dominated by Latin American men, as many of my WAWA colleagues, I think it is important that all of us present a united front and serve as an example for the next and young women to enter in our industry. The camaraderie and the support of other professional women is undoubtedly at the forefront of our society today. Thank you WAWA!
Undoubtedly, this space created by women for women has become a fundamental tool to create collaboration and business ties among women who are part of the exciting industry of television and film. In this sense, this great women’s association will allow us to strengthen and show what various studies around the world confirm, which is, that organizations that count on women in leadership positions register not only higher returns of social capital and obtain higher valuations, they are also 15% to 30% more profitable (Noland, Moran & Kotschawar, 2016), with better financial results and more equitable.
For me it is great to belong to WAWA, because it is a key space for the positioning my company and the exchange of knowledge and experiences that strengthen the capacities of women from different parts of the world. It is a network that will allow us to create better corporate practices and new businesses. We hope that more and more women are part of this great initiative.
It is important because women in the industry are a power. Because we HAVE to have an organization that supports us more. Being part of this organization makes me feel proud of my professional career and happy to be part of this wonderful group.
I would like WAWA to be a strategic alliance among the women of the industry, to expand our connections and the possibility of increasing business. Leave aside the competition, and unite, for the personal and professional growth of each one, since we can create a great female movement that will create lots to talk about.
It all started in Cancun in November 2016, when a group of about 12 friends met for Ana Barreto’s bachelorette party in “PERICOS”, women from our industry who were attending Mip Cancún.
Liliam Hernández, Gema López from Universal Cinergia and Cecilia Gómez de la Torre from Tondero had organized it.