Renowned professional with major expertise in acquisitions/sales and content programming for free tv channels, cable networks and digital platforms, with more than 30 years of experience in the audiovisual industry.
Graduated in Public Relations from UADE (UNIVERSIDAD ARGENTINA DE LA EMPRESA). Her extensive career began in the 80s in VCC, one of the main MSOs in Argentina, where she served as Head of Programming. In 1997 she joined PRAMER, production company of Cablevisión and America TV group, and a year later she was convened by the authorities of Telearte S.A. (Channel 9 of Argentina) to take charge of the acquisitions dept. where she achieved excellent results.
In 2005 she joined Monte Carlo TV (Channel 4 Uruguay) as Content Director, carrying out the integral repositioning of the channel grid, programming in an innovative way and marking a new trend in the Uruguayan tv.
From 2008 onwards she served as Regional Sales Manager for Flor Latina Entertainment Group and from 2011 to 2014, as VP of Sales at YAIR DORI PROD.
In 2014, she takes on a new professional challenge when she was summoned to serve as Associate Productions Director at FWTV, the first web channel in Latin America.
During the years 2014 and 2015 she was also invited to participate as a jury for the National Institute of Cinema and Audiovisual Arts of Argentina (INCAA)
She currently serves as Acquisitions and Sales Consultant for the Federal System of Public Media and Content which manages public channels Encuentro, Pakapaka, Deportv and TV Publica.