I am a highly motivated businesswoman driven by results and in constant search for the right idea; I worked for 20 years in television and then I dared to be an entrepreneur (it has really been the most challenging thing I’ve done in my life). I partnered with Yescenia Navarro and together we have run TOPLINE, a content and marketing agency.
At TVN Media I held senior positions from a young age: Director of Marketing and Promotions, Director of Programming and Acquisitions, and finally Commercial Director. I have always been very involved in the development of the local production industry, the great seal of TVN, from creating new formats such as “Reto de Trovadores” to new commercial formulas incorporating product placement, branded content, themed campaigns such as “Panama Made Panama Proud”. I was also an active part of the team that launched TVMax (a new channel) in 2005 and its re-branding 10 years later. I also led the business transformation of the company to become a multimedia solution.
At TOPLINE I am in charge of the strategic direction of the company. We are in full digital transformation going from being a BTL (Experience Marketing) agency to being a marketing and content creation agency. We have 2 great projects that make us proud: Super Mamás and Buenos Sabores, both media platforms that are ecosystems rich in content such as videos, blogs, podcasts, newsletters, events, social networks, and very soon TV programs. Super Mamás seeks to empower Panama’s moms and Buenos Sabores turns cooking from an ordinary task to an extraordinary experience. We also create special content for clients such as Más Móvil Gamers League and the reality show #EllaPuede by Kotex that awarded female entrepreneurship.
I am passionate about all the effect that the digital revolution is causing in marketing and the consumer. I am happy unlearning and saturating myself with all the new ways of connecting with the consumer, tools, data, success stories and failures.
I studied Business and Marketing at Florida International University (Miami, FL), I have an MBA from Nova Southeastern University and completed the PAG (Programa de Alta Gerencia) at Incae Business School.
I have a beautiful home with my husband Ricky, my 2 children Malu and Ricky and our dog Jacko. I love traveling, the beach, pasta and good wine.