It all started in Cancun in November 2016, when a group of about 12 friends met for Ana Barreto’s bachelorette party at “Pericos”, Women of the industry who were attending Mip Cancún.
The gathering was organized by Liliam Hernandez, Gema Lopez and Cecilia Gomez de la Torre.
The conversation began between Liliam, Gema and Cecilia. What would happen if we formed a women’s association? we all have a lot in common: labor issues, knowledge of what we do, multitaskers. We are women, mothers, daughters, professionals. We recognize each other. Why not do something more formal?
For years, Roxana Rotundo of VIP organized dinners of women of the industry, in which we all participated and they were very appreciated by all who attended.
It was then that we thought to organize a dinner at Natpe 2017, and it was a success! At “Red-Koi”, nearly 70 women from the industry came together, not only Latin American but from continents all over the world. There, we created our motto, “TOGETHER WE ARE STRONGER”.