RCN Television S.A. Director General Manager International Sales

Maria Hernandez Frieri is a graduate of Boston Universtiy (Boston, Massachusetts) School of Liberal Arts with a BA in Economics and a minor with Emphasis in Business. I started my career in the television industry at RCN Television, when it was a production company programming hours a week in Colombia’s public television scenario. Created the International Sales Department at RCN from January 1993. The international sales department has evolved together with RCN from the moment it became a private nationally broadcasting station in Colombia. This company went from producing one telenovela and one series a year, to more than 70% of our daliy programming; at least five new telenovelas per year; while having in second front production five or six more! Presently Maria Lucia is still in charge of the international sales department both commercially and administratively. Through this position Ms Hernández has successfully driven the area to grow in sales exponentially. She has been the creator and manager of the area developing the licensing of own and external rights of audio-visual works as well as the original books (scripts) from where these productions arise from, as well as of the planning and executing of sale strategies and trade show participation with novelas, series and special programs now known thanks to her work.

Hobbies: Traveling and cooking