He began his work in 1970 at the company Diprom SA in Argentina, where he worked in his early days, in the movie criticism newsletters of the newspaper La Razón, he was later sales manager for the interior channels in the 80s’, when the cable reached its great height in Argentina, getting to deal personally with the monthly programming in more than 170 cable stations in the country.

At the end of the 80’s and the whole of the 90’s, being the General Manager of the company, he began his contacts with the big world producers at the Film Festivals, Marche du Film, Cannes, Fiera Milano, London Festival, AFM, forming part of a shopping pool where several companies bought all righs movies for Latin America.

In 2001 he founded the Premium Media company, dedicated to the sale of independent Majors and company material from the USA, Germany, Italy and Spain, mainly, feature films, series and miniseries with Premium and VOD rights. Being its president for 8 years

At the end of 2009, he created a new company NEW with which he continues to work with all Latin American companies but dedicating himself more specifically to the cultural, scientific, technological and educational channels that have emerged in recent times in the region, and SVOD platforms.